Sandbox VR, the location-based VR experience, has surpassed US$200m in lifetime sales.
Sales totalling $75m last year helped the company reach the milestone as it welcomed over 1.4 million players across all its locations. In March alone, Sandbox VR stores exceeded 150,000 players.
“Reaching $200m in lifetime sales represents a significant achievement for Sandbox VR and validates our mission to deliver immersive, social VR experiences that bring people together,” said Steve Zhao, CEO and founder of Sandbox VR.
“As we continue to expand globally through our franchise model, we're seeing unprecedented demand from both operators and consumers who recognise the unique value of our offering.”
In 2024, Sandbox VR sold 83 new franchise units to bring its total to 150 units in development with 34 operators, representing a sixfold increase in deal signings over the past 12 months.
“The rapid growth of our franchise program really highlights the power of our business model and the strong demand for premium VR experiences,” said Aylang Lou, senior vice president of stores at Sandbox VR.
“Our franchise partners see the unique value Sandbox VR offers – from our proprietary tech and exclusive content to our proven operational model that delivers impressive results.”
Sandbox expects to increase their total footprint by over 50 per cent by opening 29 new locations in 2025.
