Roller, the venue management platform, has announced the release of a new guide to analytics.
Titled The Operator’s Guide to Venue Management Analytics, the resource has been created for busy operators who want to make smarter decisions, showing them how to transform raw data into something of value to the business.
“Data is one of the most underutilised assets in the industry,” said Brett Sheridan, field general manager at Roller. “We created this guide to demystify analytics and show operators how to use it to solve real problems, from staffing inefficiencies to lost revenue opportunities to declining guest satisfaction.”
The ebook shows operators how to use analytics to optimise its marketing, staffing and operations, spot hidden revenue opportunities and improve guest satisfaction with data-informed strategies.
