It is expected that the attendance at the seventh Saudi Entertainment & Amusement (SEA) Expo in May will attract over 15,000 professionals and 300 exhibitors, says the company behind the show, DMG Events of Dubai.
The exhibition will be held at the Riyadh Front Exhibition & Conference Centre from May 20-22.
In addition to the estimated footfall and exhibitor support, DMG has worked on a conference programme that involves over 75 leading experts on the tourism and attractions industry.
The organiser said: “As Saudi Arabia accelerates its Vision 2030 ambitions and positions itself as the nexus of the global entertainment and amusement landscape, SEA Expo 2025 serves as a central platform where industry leaders, investors, and visionaries from across the world converge to actively shape the future of entertainment.
“From theme parks to experiential tech, local and global brands are finding new ways to be part of Saudi Arabia's entertainment and amusement take-off.
"The show exemplifies the kingdom's commitment to becoming a global leader in the entertainment sector," said Sarkis Kahwajian, associate vice president - entertainment portfolio.
