US-based redemption toys supplier Redemption Plus has acquired Aquabi Toy Company.
Founded in 2009, Aquabi specialises in the development of branded, open market toys aimed at small retailers, as well as small to mid-sized mass retailers. This acquisition is expected to boost Redemption Plus’ own product development team.
“Aquabi’s ‘better is better’ motto is right in line with our perception that better quality prizes equal a better customer experience.” said Ron Hill, CEO of Redemption Plus. “We’re excited to continue our expansion into the retail market with such a high quality brand.”
