A new Mattel FEC has opened in the UAE from Al Hokair Group.
Mission: Play! has opened at the Galleria Al Maryah Island shopping centre in Abu Dhabi.
Featuring experiences based on Barbie, Hot Wheels and Mega Construx, the centre combines both physical and digital play experiences and includes a dedicated event space. There will also be branded birthday rooms, a unique toy store and a dining outlet.
Covering more than 4,000sq.m, the experiences will allow guests to join Barbie on a road trip, experience a dance party or research as a scientist. Meanwhile fans of Hot Wheels will be able to design their own car and track, stretching their imagination to its limits.
Located on level two of the mall in section C, the store is open from 10am to 10pm Sunday to Thursday and 10am to 12am on Friday and Saturday.
