Merlin Entertainments has partnered with RWS Global to deliver entertainment experiences across six destinations in the UK and US.
RWS will collaborate with Merlin to produce, deliver and operate “premium guest entertainment experiencers” at Alton Towers Resort, Chessington World of Adventures Resort and Legoland Windsor Resort in the UK, and the Legoland California, New York and Florida resorts in the US.
Merlin says that the partnership will complement its in-house entertainment offering, allowing it to improve the guest experience throughout the year, including special seasonal events.
RWS Global is developing more than 100 experiences at the named resorts this year, building upon existing shows. Guests can expect new productions and immersive storytelling.
Kathy Bagshaw, global director of events and entertainment operations at Merlin Entertainments, said: “Merlin is committed to providing world-class entertainment for every guest. Through this exciting new partnership, we have the opportunity to continue delivering first-rate entertainment that guests have come to know and love at our resorts and elevate it to an even higher level. RWS Global’s vast network of creative talent, innovative production resources and operational expertise will help us bring bigger and better entertainment experiences to life, ensuring that guests enjoy new, innovative offerings year after year.”
