Merlin Entertainments, the worldwide operator of theme parks and attractions, has appointed Fiona Eastwood as its CEO.
Eastwood had taken up the role in an interim capacity in November 2024 after the resignation of her predecessor, Scott O’Neil.
Merlin said that she will be responsible for the implementation of the businesses strategy and ensure its future.
Prior to her 10 years at Merlin, Eastwood worked as the managing director of consumer products at BBC studios. She commented: “It’s an honour to be chosen to lead Merlin. It is a truly world class company, with remarkable global reach and impact. Over the past decade, I have seen first-hand what the business is capable of. My task, as CEO, is to lead Merlin to new heights, with a focus on performance, creativity, operational excellence and guest experience. I am grateful to the board for their support – and look forward to continuing to work with an exceptional management team and our colleagues worldwide to implement the business’s transformational strategy. Together, we will drive growth at scale and help Merlin reach its full potential.”
Merlin’s chair, Roland Hernandez, added: “Fiona has a deep understanding of the business, the strategies required for sustainable growth and the vision to spearhead our ongoing transformation. As Merlin’s former Chief Operating Officer, she recognises the significant role each location plays in our ongoing success, and she will be instrumental in bringing our global attractions together into one united business. The board looks forward to continuing working with Fiona.”
It comes after Sky News reported that the company had appointed investment bank Rothschild to oversee the potential sale of some of its Sea Life aquarium attractions.
According to Sky News, three of Merlin's UK venues: London, Manchester and Birmingham, are not part of the sale.
