Merit Entertainment's Megatouch Aurora made the headlines in the Middle East recently when Talal Al-Waines, general manager of Megatouch KSA, was invited to appear on the popular show Ya Halla to discuss the 'edutainment' features of the product.
The show covered the many ways in which Arab youth can enhance their reflexes, memory power and IQ by playing on a Megatouch. The programme introduced the Aurora into millions of Middle Eastern homes and emphasised how the machines are customised to embrace Arabic culture.
"Because of cultural differences, we don’t feature games that may be inappropriate," said Al-Waines. The product was also featured alongside other Merit products on the Megatouch Middle East booth at the recent DEAL show.
