Maple Family Centres has chosen Brunswick’s Sync bowling and management system for its Countryside Lanes location in Clearwater, Florida, US.
Brunswick developed Sync to help bowling centre proprietors increase sales and profits by addressing challenges such as driving traffic, increasing average sales and encouraging repeat visits. Features include marketing tools, scoring and graphics, guest and lane management tools and integrated back-office management and reporting.
Joe LaSpina, vice president of Maple Family Centres, said: “We wanted one system that would control all of our point of sale needs - bowling, food and beverage, credit card processing, and cash control - while integrating all our products and providing one set of reports.
“The customer interface, graphics, and games are all very entertaining, which is key to providing bowlers with an exceptional experience. We can quickly change themes on the lanes, from competitive themes for competitive bowlers to fun themes for more casual bowlers to kid themes and games for our youngest guests. Sync’s Customer Relationship Manager allows us to customise all the in-game branding and advertising to target those different segments, which will help us increase sales.”
