Magic Play exhibited its strength testers and prize vending machines at this year's BEGE expo in Sofia, Bulgaria.

The company’s Richard Kusza said the Bulgarian market is following a similar pattern to others, beginning with strength testers before moving on to air hockey and now prize vending machines.

"It’s good because we know what to offer them next," he said. "Unlike elsewhere, they do pay attention to detail and prefer to pay more quality and support. So in that sense, they are not following other markets.

"The market is growing and tourism in Bulgaria is growing so it will be a good market in five to 10 years."