Lucky Strike Entertainment has announced that it has now completed the rebrand of five of its US locations.
The company, formerly known as Bowlero, rebranded to Lucky Strike Entertainment in December 2024 and is transforming its venues across the country, beginning with its locations in Houston, Texas; Atlantic Station, Georgia; Mar Vista, California; San Marcos, California and Chula Vista, California.
As part of the rebrand process, each location has undergone a transformation, upgrading the standard of service, its F&B menu and the interior design, as well as new playlists designed to improve the ambiance of the venues.
The company is targeting 13 additional rebrands over the next two months, with the next phase including venues in Times Square, New York and Washington DC.
Thomas Shannon, founder, chairman and CEO of Lucky Strike Entertainment, said: “As we continue expanding the Lucky Strike brand, we are committed to more than just entertainment - we are redefining the overall guest experience.
“This transformation is about more than a name change. It’s about creating dynamic social destinations where exceptional service, thoughtfully crafted food and beverage menus, and a vibrant atmosphere come together to set a new industry standard. We are thrilled with the excitement exhibited by our customers around the introduction of Lucky Strike in these key markets and can’t wait to ramp up this initiative to introduce this special brand to more cities across the country.”
