Why venture out and what are your options? Dr Wolf Vierich, chairman of the Vitala Group, discusses the key considerations for businesses looking to form joint ventures or to expand into new international markets.
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ONCE an individual or a company reaches a certain level of success they will consider expanding their base of offering for sale and/or collaboration their products or services. However, there are a multitude of considerations to make, not only economic but also logistical and legal.
There are distinct options available for an individual or company to venture into foreign fields, namely to expand their sales or services. When expanding commercial enterprises in whatever shape or form, as many attempt a joint venture only, the legal and economic formats to be applied differ.