UK-based independent bookmaker JenningsBet has extended its contract with gaming machine supplier The Global Draw until 2015.
JennigngsBet has worked with Global Draw for the past 12 years and has 95 shops and employs 450 people across the UK.
The bookmakers managing director Greg Knight commented: “The Global Draw’s consistent support has been pivotal to our significant growth. Gaming machines are an essential part of our offering and The Global Draw provides unrivalled quality when it comes to machine management and implementation, game content and staff training and support.
The Global Draw’s ‘best practices’ and technical back-office staff training builds familiarity and confidence with new machines, games and promotions. This has resulted in our staff having a greater product understanding which helps drive enhanced customer service, an increase in operational efficiency and ultimately assists the company in boosting cash box yield.”
The Global Draw’s managing director Phil Horne added: “JenningsBet is our largest independent bookmaker and we are delighted to continue supporting the company as it expands. We are committed to ongoing development of machines, quality content and support programs, which are integral to helping drive machine revenue for JenningsBet and all of our independent customers.”
