Cashless systems provider Intercard has added industry veteran and redemption expert Justin Michaels to its team.
Michaels (pictured) will join as an account executive and cover the Mid-South territory for the company in the US.
He has more than 20 years of experience in the industry and has worked with FECs, on route operations and in redemption services.
Speaking about the operators he will be working with, he said: “I know their concerns and I can communicate how cashless technology can increase revenues, decrease operational costs and help them thrive in an evolving industry.”
Rob Geiger, North America sales manager for Intercard, welcomed Michaels to the team, saying: “Justin’s extensive experience in arcades and redemption operations makes him a strong addition to the Intercard team as we are steadily growing our customer base.”
Michaels was an arcade fan from an early age, playing Mortal Kombat and other 1990s arcade classics at his grandparents FEC near Kansas City, Missouri. He began his career at that arcade, before working at route operator Lee Arcade Solutions. He joins Intercard after 20 years at Redemption Plus.
