Never has there been more proof that the amusement and entertainment industry in India is growing, as financial institutions continue to roll out a slew of mutual funds focusing on the entertainment and media sector, with an aim to cash in on the growth.
According to a report by PricewaterhouseCoopers and the Federation of Indian Chambers of Commerce and Industry, the entertainment and media sector in the subcontinent recorded a growth of 17 per cent over the previous year, against the projection of 15 per cent.
Further evidence of the sector’s growth comes from Adlabs Films, owned by business entrepreneur Anil Ambani, which has launched what it calls India’s first ‘6D theatre’ in the northern city of Agra.
Equipped with technology acquired from Cinema Park, a company that specialises in providing a multi-sensory cinematic experience to the viewer, the theatre employs cutting-edge visual and audio effects that bring strikingly real 3D images right before the audience’s eyes.
There are also further opportunities for amusement manufacturers with the growth of malls in India. Fifteen new malls are expected to hit Mumbai in the coming months, and retail space is set to rise two-fold by the end of 2008.
