VR specialist Hologate is set to open a new immersive entertainment location, Hologate World, in Fürth, Germany.
Opening in September 2021 in the 18,000sq.m Flair location in Fürth, Hologate World is described as an "extended reality" entertainment space.
In addition to a bar, lounge with food service and indoor and outdoor gathering areas, the location will feature the latest of Hologate’s virtual reality systems, escape rooms and a competitive esports arena, in addition to several proprietary entertainment experiences that will be making their world premieres at the opening.
"We are very excited to be partnering with P&P Group on this game-changing project," said Leif Petersen, company CEO and founder. "With the introduction and inclusion of fresh, never-before-seen immersive entertainment options, alongside our iconic Arena and Blitz systems, and all within a large, socially-focused, fun-for-everyone space, Hologate World presents the next level of immersive location-based entertainment for Hologate and the industry as a whole."
Michael Peter, P&P Group CEO and owner, added: "Our goal with Flair is to create a dynamic social experience and to generate maximum attendance through the numerous offers. In addition to an excellent mix of tenants and innovative gastronomy concepts, we were looking for the ultimate entertainment highlight for this vibrant lifestyle location in the heart of the city. With Hologate World, we have found it and can thus offer a new, incomparable attraction that is globally one of a kind."
