Games Media has been awarded an agreement to supply an integrated digital solution for commercial trial with Admiral Taverns, the UK’s largest independent tenanted and leased pub operator, managing 2,600 sites throughout the UK.
This brings Games Media’s total addressable market to five chains or 14,000 pubs, approximately 25 per cent of the UK pub market. The trials will initially involve four pubs completely converting to digital in the first phase, with agreements in place for progressive expansion to follow upon successful performance.
“We are extremely encouraged to announce an additional leading pub retailer has decided to support our newest comprehensive pub solution, bringing our trial to five total retailers and our addressable market to 14,000 pubs,” commented Andrew Ludlow, CEO of Games Media.
“Admiral Taverns is a rapidly growing pub retailer and we believe a perfect role model for this paradigm shift. We have confidence that our trial will prove successful and lead to future trials with other pub estates in the coming months.”
