Activate, the physical gaming brand, is set to open its first location in California, US, at Stonestown Galleria.
Covering more than 8,000sq.ft, the facility will offer a lend of digital gameplay and physical challenges, with nine different game rooms on offer including Mega Grid, Mega Laser, Strike and Control.
Players wear RFID wristbands that track their progress through each game, logging achievements.
“It’s fitting that we’re launching our first California location in San Francisco, a city at the forefront of tech innovation,” said Adam Schmidt, co-founder and CEO of Activate. “Bringing our immersive, tech-powered gameplay to the heart of the Bay Area makes perfect sense and we’re excited to be part of the city’s next wave of interactive entertainment.”
Activate now has more than 40 locations across the US, Dubai and the UK and continues to expand globally, with locations set to open this year in France, Germany, Norway and Denmark.
