Family Entertainment Group has appointed Rex Jackson as its new CEO.

Rex Jackson

He will succeed George Smith, founder of FEG, who hand-picked Jackson as his successor.

Jackson joins the company from Merlin Entertainments, where he was managing director of Legoland Parks North America. He will assume the day-to-day responsibilities of CEO, allowing Smith to move into the role of executive chairman, where he will focus on long-term strategy and growth initiatives, key industry and client relationships and providing support to the company’s C-suite.

In a letter to FEG staff and industry colleagues, Smith said: “As companies expand, nurturing their development becomes critical. This involves embracing new technology, upgrading equipment, and attracting additional talent. Today, I’m thrilled to announce a significant step forward in this direction. Rex Jackson has accepted our offer to join the FEG family as our new CEO and my hand-picked successor.

“I’m confident he’ll lead us to even greater heights.”

Smith will remain the largest single private stockholder and added: “I remain committed to our success. I look forward to the next chapter and am excited about what we can achieve in the next 20 years.”