Ladbrokes is to become the official betting partner of the English Football Association, with the bookmakers’ relationship with the FA covering the England men’s team and the Emirates FA Cup from August 1.
Source: wembleystadium.com
Under the terms of the agreement, Ladbrokes will benefit from brand exposure alongside England senior men’s matches, and ties across all rounds of the Emirates FA Cup.
Also included are in-stadia betting rights for Wembley Stadium, enabling Ladbrokes to engage with its current audience and drive new customer acquisition around showpiece events held at the venue.
Martin Glenn, chief executive of the FA, said: “This partnership comes at a time when the FA, as a not-for-profit organisation, is investing record levels back into football at all levels of the game.
“Ladbrokes joins an outstanding portfolio of official FA partners, providing support across the England team, and the most famous cup competition in the world, the Emirates FA Cup.”
Ladbrokes CEO, Jim Mullen, said: "When I became CEO last year I announced that the Ladbrokes organic growth plan would require us to ramp up our marketing spend in those places where we know are customers are engaged.
“Being at the heart of football in this country is precisely what I had in mind.”
