Designing for today’s customers with an eye towards the future is the right approach, writes Delta Strike's Doug Willems.

IF you’ve been paying attention to Apple’s anticipated release of the new iPhone 11, you’re witnessing an extraordinary evolutionary innovation in technology unfold. From the triple camera lens in the 11 Pro to the machine learning of the new A13 Bionic process to optimise every detail of images, they are setting new standards in the mobile landscape.
Let’s rewind to 2007, the year Steve Jobs stood on stage at Apple’s media event and blew everyone’s minds by introducing the first iPhone. While most mobile manufacturers were changing button sizes in its devices, Apple completely turned the mobile industry on its head. With a simple interface that brought multiple devices into one, this revolutionary technology gave a whole new way for users to interact with their phones.