Embed has launched a new end-to-end marketing platform at Bowl Expo in Las Vegas, US.
Events is an all-new platform that gives FECs and guests in-sync, in-venue events and links in with Embed’s existing Toolkit suite.
For the innovation, Embed partnered with Ecal, the events and calendar marketing platform.
Using the technology, guests will never miss out on an event or a promotion, as the software automatically syncs to a customer's calendar.
Renee Welsh, Embed's CEO, said: “70 per cent of adults rely on mobile and desktop calendars to manage their daily schedule.
“We’re excited to have our customers experiences the Events difference and see a dramatic increase in their events awareness, a doubled ticket purchase or booking rate, and more engagement in their marketing efforts with this new channel.”
