The CEO of Incredible Pizza Company tells Ian Donegan how taking the time to research a plan properly is one of the keys to success
For 25 years, Rick Barsness was the franchisee of Mr Gatti’s Pizza but harboured a dream to run an amusement site. The eatery had a tiny games area but he wanted to offer entertainment on a bigger scale.
Barsness set aside two whole years to research and develop his concept; 2001 saw the business’ first site, a 42,000sq.ft location in Missouri, open, despite Barsness’ idea being rejected by eight different banks. Successful openings in Oklahoma and Memphis soon followed.
