Family Entertainment operator Disco Bowl has completed the acquisition of three Superbowl venues in the UK.
The company, led by Pete Terry and Nigel Blair, now has nine venues across the country following its purchase of Superbowl UK Cardiff, Superbowl UK Newport and Superbowl UK Warrington for an undisclosed amount.
For now, the venues will continue to operate under the Superbowl UK brand, but will be rebranded to Disco Bowl in the future, using its recently unveiled logo.
Terry, Disco Bowl’s CEO, commented: “These centres are strategically located and align perfectly with our expansion goals at Disco Bowl. We have long admired QLP's rapid growth in recent years, and these venues are leaders in their local markets. This deal benefits both parties - QLP can concentrate on a more focused portfolio, while we strengthen our presence across the UK.”
Disco Bowl aims to enhance the offerings at the three venues, building on the success they’ve had since opening. Terry added: “While it's too early to outline specific renovation plans, we've had tremendous success with our Scrapyard Golf and Karaoke Box concepts. As our name suggests, we emphasise creating a dynamic entertainment experience. These centres can expect DJ-led events and an upgraded light and sound system, reflecting our signature style across our existing locations.
"Exciting times are ahead, and we’re eager to take these venues to the next level.”
