The Dubai Entertainment, Amusement and Leisure Exhibition begins today, with hundreds of exhibitors from around the world set to share their newest products and services.

Held at the Dubai World Trade Center, the 2025 edition of the show is set to feature more than 300 exhibitors from more than 40 countries, with at least 10,000 visitors from across the world expected through the venue’s doors.
“DEAL stands as a beacon for the amusement industry in the Middle East and Africa region,” said Abdul Rahman Falaknaz, president of International Expo-Consults, the show’s organiser. “Our ambition with each edition is to surpass the previous one, pushing boundaries and championing innovation. DEAL 2025 will epitomise this ethos, providing an immersive experience that unveils the next wave of industry megaprojects.”
A number of the industry’s biggest names will exhibit at the show over the next three days, including two of the Middle East’s largest distributors, Warehouse of Games and Amusement Services International.