LAI Games has a new addition to its team, with Craig Cohoon appointed as its new sales executive.

Craig Cohoon

Cohoon’s experience in the amusement industry began at Moss Distributing, Iowa, where he honed his skills in business development, operational efficiency and market penetration strategies.

He has had several significant roles including president of entertainment Iowa at Best Gaming LLC, as well as director of business development and regional manager for J&J Ventures Gaming in Springfield, Illinois.

A spokesperson for LAI Games said: "Craig’s extensive experience will drive new business opportunities, foster strategic partnerships and contribute to the company’s ongoing success and expansion. His role will be crucial to maintaining LAI Games’ position as a frontrunner for delivering high-quality innovative games and attractions.

Cohoon said he was thrilled to join LAI Games and is looking forward to contributing to the company's vision of creating memorable entertainment experiences.

He added: "The opportunity to work with such a talented team and to further strengthen the company's market presence is incredibly exciting.”