Chuck E. Cheese has permanently renamed 125 of its active play areas as part of National Superhero Day.
On Monday, April 28, the brand will mark the occasion by renaming all of the play areas to Check E.’s Superhero Playground and offering free admission to the new attraction all day at participating locations.
The indoor playgrounds invite kids to leap into action and play like real superheroes, alongside Chuck E. Cheese’s classic experiences. Playgrounds are available across the US at locations in California, Colorado, Florida, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas and Utah.
Chuck E. Cheese executive vice president Mark Kupferman said: ““As we continue expanding the Chuck E. Cheese experience, the launch of our 125th indoor playground reflects our commitment to creating spaces where kids can move, imagine and express themselves freely — all in a safe and secure environment.
“We know that active play not only supports physical development, but also sparks creativity and builds confidence, and that’s exactly what this all-new attraction, Chuck E.’s Superhero Playground, is designed to inspire.”
The playgrounds are for children under 56ins and a full day of play ranges from US$10-$18 per child, depending on location. For World Superhero Day, families must download a free play coupon from the Chuck E. Cheese website.
