To entice customers back in the door, operators need to offer them something big. Ian Donegan examines the best anchor attractions on offer.
CHRISTOPHER Nolan is one of the world’s most influential directors, with his latest movie Tenet acting as a godsend to the cinema industry when it dropped in September this year.
Amid the global lockdown, the sector needed a big blockbuster around which it could get up and running again and Nolan’s picture did not disappoint in that regard, enticing people in their millions back to theatres.
Read the full article in the November-December issue of InterGame
