A trio of trampoline franchises are set to launch an integration with a popular animated cartoon series.
Production company Banijay Kids and Family has partnered with Entertainment Marketing Group to bring Totally Spies! To more than 100 parks across the US.
Set to begin at select Altitude Trampoline Parks, Big Airs and Flight Adventure Parks from April 17, the tie-in will see the venues offer exclusive merchandise and giveaways tied to the TV show.
The tie-up links in with the launch of the latest series of the cartoon in the US and is aimed towards children aged between six and nine.
Hannah Clarke, senior brand and marketing manager at Banijay Kids and Family, said: “Not only are we encouraging kids to have fun whilst being active, which is totally Alex’s personality, with this activation we are able to offer fans an opportunity to engage with the brand on a deeper level. We strive to foster audience affinity with our brands beyond the screen, and our partnership with EMG will amplify brand awareness with our target audience in the US.”
