Brunswick Bowling is seeking to expand its presence in China through a new partnership with Dinghong Bowling.
Dinghong will service the mainland China market for Brunswick as a distributor of capital equipment to modernise or build new bowling centres, as well as for after-market parts and supplies and customer goods.
Founded in 1996, Dinghong Bowling now operates seven bowling centres and is actively seeking to grow the sport in China.
“Dinghong brings strong operational expertise and business background, along with the desire to educate those who wish to also expand the bowling industry in China,” said Gary Smith, vice president of international sales at Brunswick. “It is great to have a passionate company like Dinghong join our team.”
