Merlin Entertainments Group, one of Europe's largest amusement and location-based entertainment companies, has announced a multi-year cooperative deal with Thunder Ridge Entertainment, an amusement-based video entertainment company, to provide the company's newest green screen greetings to Merlin's amusement park-based stores.
Thunder Ridge will provide the 41 European attraction parks with the company’s latest i-Bobble holiday greeting card system as well as the company’s signature attraction, Bopping Heads, a green screen amusement which features guests’ heads superimposed on dancing and animated bodies all to the beat of their favourite music.
"Previously we have had a couple of systems scattered throughout Europe. However, this alliance is fundamental to our strategy to gain presence in Europe and the rest of the world," said George Domaceti, chairman of Thunder Ridge Entertainment. "This deal puts Bopping Heads on the map in Europe. Because we have arrangements with independent owner-operators in the US and Canada, we cannot bring forward this same deal in their US locations. However, we will be speaking with our independent operators here in the US and Canada in order to procure their interest in these types of locations. We now have almost 150 locations in the US alone."
The plan calls for the subsequent implementation of these video entertainment systems to additional theme parks on four continents.
