New measures key to keeping Asian VIPs
With Macau continuing to haemorrhage VIP gamblers, there has never been a greater onus on operators in the special administrative region to latch on to the relative predictability afforded by the premium and mass markets.
This is not a trend confined to Macau, though. A 2019 report by Mordor Intelligence found that gaining new customers can be 25 per cent more expensive than retaining existing ones for companies in the Asia-Pacific region.
