Rank, the owner of Grosvenor Casinos and Mecca Bingo clubs, has confirmed it will be opening two new Luda venues in Weston-Super-Mare and Leeds, UK.
Following the launch of the Luda brand in Walsall, UK, which refreshes the bingo experience and showcases the future of "convenience gaming", the brand is heading to the two new city locations in October and November.
Luda’s new gaming format embraces bingo’s social and community context and places it in a more accessible and contemporary environment.
The high street bingo and slots concept showcases the future of convenience bingo, blending the hospitality of a coffee shop with the world of gaming, which has received outstanding feedback from customers since its initial launch in Walsall.
With three venues up and running before the end of the year, Rank is already looking at further openings in 2018.
Commenting on the brand expansion, Alan Morgan, managing director of Luda said: “We’re delighted to be opening our next two Luda venues in Weston-Super-Mare and Leeds. We’re confident both new major city locations will appeal to a wide range of consumers.”
He continued: “The Luda brand offers a sociable place to meet, play, try new games, have a bite to eat and relax. Our aim is to develop the concept and create a chain of venues across the UK.”
