Barcrest Group, Games Media and The Global Draw have announced a strategic relationship that will see the companies working together in a number of key markets.
At the heart of the deal are a number of new content provision agreements covering pubs, arcades, bingo halls and private member’s clubs.
Barcrest will develop video content for Games Media’s Juice platform and reel-based products on the Horizon cabinet and MPU5 technology.
Games Media and The Global Draw will also develop video content for Barcrest’s Triple 7 cabinet and Iconic sever-based gaming system.
Andrew Ludlow, chief executive officer of Games Media, said: "These agreements are an important part of our strategy to deliver the best possible content and solutions to our partners.
"The UK market is facing some very real challenges and we believe the collaborative approach of this relationship and its specific agreements send a very clear signal of our commitment to the future of those sectors in which we are engaged."
Steve Frater, managing director of The Global Draw worldwide, added: "Both The Global Draw and Games Media have a clear focus in their respective areas. The relationship with Barcrest Group brings access to a fantastic resource pool that I am confident will bring value to our respective organisations and customers."
