Bandai Namco to open Camden Market store

Bandai Namco Amusements Europe will open its first shop outside of Japan in London's famous Camden Market.

The company said this week that the Bandai Namco Cross Store, its first "interactive retail experience store", is set to open its doors next month, and it will be the first of its kind outside of Japan.

It added: “The Bandai Namco Cross Store is made up of a collection of shops where customers can see, touch and experience characters, events and feel part of an experience to make people smile while celebrating community and entertainment.”

The store will house six "official shops" that feature Bandai Namco content, four of which will be making their debut in the UK. The shops will also feature merchandise, from character products, collectables and figures, to everyday items.

John McKenzie, managing director of BNAE, said: “Camden, London, is widely recognised as offering an eclectic mix of cultural products and art. It is the perfect location in which to launch our Bandai Namco Cross Store concept in the UK, which combines our expertise in location-based entertainment with a rapidly growing demand for IP and concepts originating from our group’s Japanese culture.”