Bandai Namco Amusement Europe has enhanced its business development and sales capabilities with the appointment of Anna Gavrylova to its sales team.

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Gavrylova will play a key role in expanding Bandai Namco's presence in the Latin American and CIS regions. Based out of the London head office, Gavrylova joins the company in an official capacity, having spent the last 18 months working as a Bandai Namco-exclusive consultant. She brings a wealth of industry experience in project businesses and a strong international background to the company's business development team.

A native of Ukraine, she is fluent in Russian and Spanish, which positions her perfectly to build strong relationships and understand the unique needs of customers in these diverse markets. In her new role, Gavrylova will be responsible for developing and implementing sales strategies, fostering partnerships and driving growth for Bandai Namco's expanding range of amusement products and services. The first official industry event in her new role will see her joining colleagues for the DEAL show in Dubai from April 8-10 at the Dubai World Trade Centre. James Anderson, commercial and sales director at Bandai Namco Amusement Europe, said: "Welcoming Anna to the Bandai Namco Amusement Europe team is a privilege and an appointment that will elevate our presence in the CIS and LatAm.

"She has over a decade of experience in our sector and brings valuable industry knowledge and connections that will benefit her in her new role.

"Her language skills and understanding of both markets will be crucial as we seek to strengthen our presence and build lasting relationships in these important territories. Anna's passion and dedication will undoubtedly contribute to our continued success."

Gavrylova added: "Joining Bandai Namco is an honour. It is a company with a strong reputation for innovation and quality and a fantastic brand to represent.

"I can't wait to meet both old and new colleagues in Dubai and I look forward to leveraging my experience and regional knowledge to contribute to the company's growth in the CIS and LatAm, aiming to build strong, mutually beneficial partnerships."