Alterface has worked closely with industry partners to build the interactive Ani-Mayhem dark ride at Warner Bros. World in Abu Dhabi, UAE.
The attraction allows players to become Acme’s Employee of the Month. Holding a barcode scanner, they drive a delivery vehicle on the multi-dimensional interactive ride and collect as many points as possible. The ride takes guests on a delivery mission through six different iconic Looney Tunes scenes.
Stéphane Battaille, chief operations officer at Alterface, explained: “It’s a challenge to build and activate a ride with such a well-known IP as Looney Tunes. The bar was raised very high by Warner Bros. and with our partners we ultimately succeeded in creating a fun and unique attraction. The ride is all-immersive with different dimensions and layers, allowing us to demonstrate the versatility of our interactive technology. The Alterface technology seamlessly integrates 3D media scenes with many physical elements and moving targets players can hit from their vehicles. The attention to timing and detail is remarkable and results in a first-class attraction matching those of the largest parks in the world.”
All ride design and building was led by Thinkwell and implemented alongside high-level ride builders, Pure Imagination and ETF Ride Systems. The ETF delivery vehicles are fully customised to the theme and perfectly fit into the scenery. Alterface designed the barcode scanners to capture the points along the ride, managed by its interactive Salto Show Control Management system. This also directs all media, screens, photos, hall of fame and timing targets.
Benoit Cornet, CEO and founder of Alterface, concluded: “Alterface has been involved in eight out of 10 interactive dark rides across Middle East theme parks. The interactive attractions have so far been proven very successful and Ani-Mayhem was immediately a big hit with the visitors. It demonstrates that these interactive attractions are the way forward and every modern park should include one amongst their offering.”
