Physical gaming experience Activate has announced its expansion into Mexico through a strategic partnership with Enigma Rooms.
The first location will open in Guadalajara, before additional venues open in Mexico City and Monterrey. A second wave of expansion will see it open in León, Querétaro and Puebla.
Enigma Rooms is the largest escape room company in Latin America and will bring the fast-expanding brand to the country for the first time.
The collaboration with Activate was sparked by a viral Mega Grid clip that Enigma Rooms’ leadership team spotted on social media. From there, it took a visit to Activate’s Louisville, Kentucky, US, venue.
Adam Schmidt, founder and CEO of Activate, said: “Activate was built on the belief that entertainment should be interactive, social, re-playable and physically engaging.
“Partnering with Enigma Rooms allows us to bring this vision to Mexico in a way that will transform the entertainment landscape. We are excited to introduce Activate’s unique gaming experience to a whole new audience.”
