Attracting customers to a location can be taxing enough, but ensuring repeat visits is equally as challenging. Thankfully, today there are effective, technology-based solutions available to operators.
WITH such a plethora of entertainment options available to them, consumers today have a wider choice than ever before. So how does a location keep them coming back? Today’s systems providers, hand-in-hand with debit card and cashless programmes, are enabling operators to connect with their customers, to tailor promotions and build brand loyalty like never before.
It goes without saying that a strong offering is required to get people through the door and spending money; an enjoyable experience coupled with effective customer service is the basis for encouraging return visits. However, in a hugely competitive marketplace, where family entertainment centres are up against bowling alleys, cinemas, family restaurants, outdoor attractions and a whole host of other locations, delivering a personalised and rewarding experience is what truly sets a venue apart from its peers. It is also the foundation for developing long-lasting player loyalty among an increasingly discerning consumer base.
“I believe the amusement industry has a great understanding and the business impact of player loyalty,” said Steven Wooley of systems specialist Embed. “The goal is to utilise the information gained from customers combined with excellent customer service. This will help drive repeat business. Not all operators fully embrace the power of database marketing, either through a lack of time or resource, which can provide an in-depth profile of their customer and spending habits.”
Embed’s products have been utilised by locations around the world for years. It offers multiple options specifically designed for the amusement industry, from wall-mounted terminals for the creation of membership clubs and tracking attendance, to cashless systems for the amusement industry and player tracking devices for gaming machines.
Read the full article in the June issue of InterGame
