The Astra Group, the UK subsidiary of Austrian Gaming Industries, has acquired certain assets of the Games Media pub business from SG Gaming.
The sale was agreed by both parties on March 25. It followed a lengthy strategic review undertaken by SG Gaming, the result of which means that the company will now focus resources on its activities in the LBO, arcade, bingo and interactive sectors.
Phil Horne, group managing director at SG Gaming, said: “Server-based gaming is the focal point of our business and our licensed betting office, bingo and arcade operators have fully embraced this solution. However, following a lengthy strategic review, we believe that the pub industry is not able to support the entirety of our solution at this time."
“In acquiring the Games Media pub business, the Astra Gaming Group is demonstrating once again its unswerving commitment to building a more stable future for the UK gaming sector,” said Paul Terroni, director of strategy and business development at Astra.
“There are clear synergies between the two organisations that can be used to enhance the sector and ultimately drive our business forward.”
