Lee Wild reports back from a bustling DEAL show in Dubai.
Much is made of the Middle Eastern entertainment market. Unlike almost anywhere else in the world, the unique makeup of this sector means that local knowledge is key, with a series of cultural and environmental factors influencing what will succeed in this market and what will not.
Step forward DEAL 2023. Now almost three decades old, the DEAL show is more than established in the industry and serves as the perfect regional show for the Middle East and nearby markets.
Read the full article in the April issue of InterGame To receive every print and digital issue of InterGame, subscribe here
