Moving the attractions industry into new areas, Attraktion! is helping to shape the future of the leisure and entertainment sector.
Several businesses specialising in the development of various attractions and leisure experiences. This group of companies has a diverse range of competencies, from the art of creating and manufacturing interactive exhibits, 3D motion tracking technology and service robots, to media production, game development and attraction design. It therefore boasts a “long-standing know-how” of the entertainment and tourism industry, claimed the company’s managing director Markus Beyr.
“This group has a unique combination of advanced skills to enable it to create exceptional experience products for the leisure industry,” he said.
Based in Austria, Attraktion! offers services ranging from project development to turnkey solutions for theme parks. In Riyadh, Saudi Arabia, for example, the new Science Center ITCC is to open later this year. Attraktion! developed the complete exhibition with interactive attractions.
Projects such as this, which are being undertaken throughout the world, suggest that the demand for truly interactive and immersive leisure experiences is growing significantly.
Multisensory experiences, where customers are actively involved, are becoming “more and more important,” said Beyr. “Unique attraction products that create surprising moments and reach visitors on an emotional level have the power to immerse them in an unforgettable environment. Edutaining, interactive attraction products within aesthetically responsive venues attract visitors the most, whether for children or adults.”
Read the full article in the March issue of InterGame
