David Snook dissects Middle Eastern show politics ahead of IAAPA’s debut in the region in 2026.
The Dubai show this month will be the prologue to a much more dramatic scenario in early 2026, for “show wars” will undoubtedly break out in the region - if nothing happens in between to head it off.
We have DEAL in Dubai this month and the SEA Expo in Riyadh, Saudi Arabia next month – now a settled annual programme for the region’s FECs.
Read the full article in the April issue of InterGame
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