From licensed plush products to prizes matched to player profiles, InterGame’s Joey Haney checks in on the post-pandemic world of plush.
STEVE Reece, the CEO of toy consultants Kids Brand Insight, noted in an interview with Spielwarenmesse, an international fair representing the toy industry, that plush toys are “one of the longest enduring toy categories.” It makes sense; they’re beloved by children everywhere for their colourful appearance, the comfort factor offered by their soft feel and their ability to create lasting bonds and memories.
In an arcade environment a whole other range of sentiments and sensations come into play when we talk about plush - the patience and precision needed to manoeuvre the crane within millimetres of clutching a prize, the disappointment and jubilation involved in gameplay, and not least the difficulty deciding just what cuddly toy or prize to take home when you do win.
Read the full article in the November issue of InterGame
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