World events have made the moving of goods around the globe challenging to say the least. For the plush and prize industry, this is particularly difficult, as most of the manufacturing of the products happens in China and the Far East. In addition, this fashion-led business, which requires stockists to predict trends several seasons ahead, has been thrown out of kilter as the pandemic closed customers’ sites for long stretches of time. InterGame caught up with some of the major players in the plush and prize market to see how they are bouncing back, the continuing frustrations and what the current most popular products are in arcades around the world.
WHAT can we learn from the trends in toys and prizes as we emerge from our lockdowns? A surprising amount, it seems.
Plush and prizes are the fuel that power arcades around the world but unfortunately, the fuel and the trucks and containers to supply the prizes have not been easy to come by as the world gets back to work.
Read the full article in the November issue of InterGame
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