Coin-op / Pay-to-play Features

This is an article to test out the new functions (additional images and quote pullouts).
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As the amusement industry grows so does the choice available to consumers, meaning operators have to keep on their toes in order to attract new players and keep existing ones playing. Helen Fletcher looks at the factors that are important when it comes to loyalty and the initiatives available to operators to make sure they get a slice of the disposable income pie
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LAI has become a world leader in the coin-op amusement industry and 2008 sees the group celebrate its 50th anniversary. Helen Fletcher talks past, present and future with chief executive officer Alan Freimuth
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Brunswick Corporation started life in 1845 when John Brunswick decided to form a company that would make billiards tables. Today, Brunswick Corporation owns and operates 105 bowling and entertainment centres and employs over 25,000 people worldwide. Helen Fletcher spoke with Warren Hardie, president of Brunswick Bowling and Billiards and Brent Perrier, president, Brunswick Bowling Products to find out more
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Novelty and plush products have an important place within the amusement industry and can often influence whether a child will choose to play on a machine or not. Here, Helen Fletcher discovers the importance of the 'right' product and licences and how the sector has changed to meet customer demands
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The latest stop on the Arcade Tour sees Kevin Williams return to the suburbs of the UK, visiting the London Borough of Croydon. The mix of commercial and retail is strong and there are plenty of examples of how amusement plays a vital supporting role to the bowling, cinema, gambling, betting and even bingo scene.
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