Thomas Dodds discovers how David Jelínek is helping take entertainment to new levels in the Czech Republic.
Step off the plane at Vaclav Havel Airport Prague and the first thing you are hit by is the warm air on your face, if you’re lucky. Immediately after, you are greeted by an advert for House of Fun, the home of Levels. It’s the cream of the crop of the FEC world within the borders of the Czech Republic, offering fun on a scale very rarely seen across the continent.
From that moment onwards, potential guests see the entertainment venue’s marketing material everywhere they look. David Jelínek, head of gaming at Infinite Experience Group, explained: “It’d be harder to miss. Once you arrive at the airport, you cannot miss the advertisement, they are everywhere. Our adverts are part of a billboard campaign on every major road that leads to Prague.”
Read the full article in the April issue of InterGame
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