InterFun examines the serious benefits of adopting some blue-sky thinking.
ANY opportunity for lateral expansion is the natural instinct of an attractions operator. Utilising fully the space available to build a “value per square metre” in terms of income is these days of primary consideration for everyone from the farm attraction to a giant FEC.
Strangely, it has only been in very recent years that recognition of the overhead potential has come under scrutiny. While the space overhead has always been there, few operators considered how it might be put to use.
