Thomas Dodds discovers how FECs are utilising data to keep guests coming back for more.

Guest relationships

Data has been and always will be essential to business. It powers everything from scientific breakthroughs to stocking the local supermarket correctly. Without data, the world would be driving blind.

That goes for any entertainment venue as well, but FECs most of all. Especially those with large floor spaces that house countless attractions, including laser tag, go-karting, mini-golf, bowling and arcades to name a few.

Read the full article in the March issue of InterGame

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