Thomas Dodds discovers how competition is key to driving venues forward, increasing footfall and growing loyal communities.
Competition forms a key part life, from the business world bidding for contracts, to sport and its tournaments like the World Cup, the Olympics, Wimbledon, or even The Masters. Even small moments within the day-to-day, such as getting the last parking space or using the last of the milk are a form of competition.
Usually, in competitions and tournaments there can only be one winner, but that isn’t always the case. When it comes to arcades and FECs hosting competitive events, everyone can get something out of the experience: the winners, the losers and the venue.
Read the full article in the March issue of InterGame
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